How To Use Keywords Effectively For Your Website

Keywords are essential to the success of your website. These are the words, which the search engines use to help categorize and rank your pages. For example, if I wanted to know something about the law and child adoption, I would type in “child adoption laws.”

The Search Engines Results Pages will deliver thousands of pages relevant to what I am looking for. This is why it is very important to optimize your website with relevant keywords in order to get the best possible placement. You should use your keywords phrases and keywords effectively within your site so when a search engine spiders your site, the keywords get picked up.

Within the HTML of your site, you should use keywords in the title tag. These keywords should be used in a descriptive sentence for each page within your site. The most relevant keywords and keyword phrases should be used in the home page title.

The use of Meta tags is also important. You should place all relevant keywords and keyword phrases in your Meta tag. Using keyword phrases as opposed to single keywords is generally helpful as single keywords can be very competitive.

Avoid overuse of a keyword. This can actually hurt placement with some search engines if it is used too often. Use commas or spaces to separate the keywords but do not use both. It is also helpful to add common misspellings of a word as well as both the singular and plural forms of the word or phrase.

Use your keywords in the Meta tag description. The description should be relatively short and not exceed twenty-five words. It should also make sense and entice users to click to your site when they view it on a search engine.

Content of your site is the most important part of keyword placement. Search engines often concentrate on the first 250 words for relevancy and density so use the majority of your keywords there. Try to get a five to seven percent density but do not go over this.

Search engines will consider this spamming and it will damage your placement. Make sure the content makes sense without sounding too repetitive. It may be helpful to write your content without using keywords first, and then modify the content to incorporate your most relevant keywords.

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